Strong leader with a proven record of launching and scaling initiatives that drive adoption, retention, and expansion across SMB, midmarket, and enterprise segments. Deeply passionate about helping small businesses succeed and scale through thoughtful, outcomedriven customer experiences. Consistently delivers measurable gains in ARR, NRR, churn reduction, and customer satisfaction by building high-performing teams and operationalizing data-driven customer strategies. Expert in designing relationship engagement models, health-scoring frameworks, and renewal and expansion motions that maximize customer lifetime value. Trusted executive partner and recognized industry speaker, serving as the voice of the customer to influence product strategy, go-to-market alignment, and brand credibility.
Experience includes SaaS CSM and Sales development, Healthcare Operations, Public Procurement, and more
Highly accomplished and bilingual executive with 8+ years of senior-level management experience in government contracts and compliance, specializing in complex transportation agencies and equitable economic growth solutions.
Proven ability to develop and implement unified strategies, lead high-performing teams, and oversee comprehensive compliance programs, including the administration of DBE, S/LBE, and Title VI coordination.
● Lead in IFR changes guidance to multiple transportation agencies including DOTs, Airports, Ports and Counties.
Deep expertise in:
Workforce & Prevailing Wage Management
Community Engagement
Program Design & Evaluation
Proven track record of leading public sector growth and providing strategic guidance to compliance managers nationwide. Adept at relationship-building, stakeholder management, and advancing social responsibility goals within diverse urban municipal environments.
Experience includes leading system development for multiple Airports nationwide, State DOTs and State Unified Certification Programs.
Attained an increased participation of 1132% for small businesses during my tenure at Palm Beach County schools.
June 2022 - Present
B2Gnow ( Nation’s leading vendor, procurement, and grant management software provider)
Director of Account Growth Mar 2024- Present
Attained 109% NRR and 99% Retention rates year over year
Onboarded , trained and supported new sales and renewals staff, helping them achieve the goal quarterly.
Manage Book of business allocation, Regions, and breakdown by type of customers and matching to the appropriate sales person.
Lead a team of Account Growth and Renewals Managers responsible for upsell, price increase, and usage capacity growth
Designed and implemented a CRM-integrated white space calculator to identify untapped expansion opportunities
Developed dashboards in Salesforce for multi-stakeholder alignment with white space and to support CSMs visibility into their Book of Business upsell potential and C-suite to be able to properly valuate and project current BoB value by geographic location, customer type, and tier.
Worked directly with a book of business that included national insurance companies, hospitals, as well as Federal, State and Local Public Agencies.
Customer Success Manager Jun 2022- March 2023
Conduct regular and quarterly QBRs and EBRs to strengthen relationships and provide additional value across multiple customer segments
Monitor account health and usage, proactively addressing risks to support retention, renewals, and NRR
Lead onboarding and ongoing adoption, to maximize customer satisfaction.
Monitor account health and usage, proactively addressing risks to support retention, renewals, and NRR
Account Growth Director Mar 2023- Mar 2024
Developed the entire upsell process and created workflows for a future upsell team.
Own end-to-end pipeline strategy across established customers.
Lead executive-level SaaS product education, industry best practices, and solution demonstrations, driving adoption, expansion readiness, renewal confidence, and measurable business outcomes
Develop and execute SMB account growth strategies that delivered ARR increases exceeding 1,700%, significantly expanding account lifetime value (LTV) and product footprint
Lead executive-level SaaS product education, industry best practices, and solution demonstrations, driving adoption, expansion readiness, renewal confidence, and measurable business outcomes
Sep 2018 - Present Florida, U.S.A.
The School district of Palm Beach County
-Manages full cycle of Small, minority and women owned business participation on construction related contracts.
-Manages cross-cultural suppliers to ensure cohesiveness of the supply chain and compliance with local and national regulations.
-Prepares monthly financial and expenditure report for the School Board and CORC meeting (Construction Oversight and Review Committee)
-Regular evaluator for bid proposals committees relating to construction and architecture for contract awards above $300,000.
-Reviews GMP (Guaranteed Maximum Price) for all construction projects over $300’000.00 to ensure compliance and maximization of Small Business Enterprises (SBE and Minority/Women Business Enterprises (MWBE).
-Developed multiple strategies to maximize participation of SBEs and MWBEs. Such strategies have created a constant increase on participation of underrepresented minorities, including LatinX women owned construction management businesses.
-Provided training to other public organizations on how to track participation efficiently.
-Worked with local agencies to create and execute strategies that advance Supplier Diversity, equity and Inclusion for small, minority, and women owned businesses.
-Represented our agency in local and national events.
2020 - 2021 Florida, U.S.A.
Marine Restoration Fund (MaRes Fund) [Non-profit]
Webpage under development
Marine Restoration Fund is a 501(c)(3) non-profit that will engage in an array of activities to improve the status of marine reefs. Main activities will include cleaning trash contamination of multiple ecosystems including mangrove fringe and patch reefs with the use, as needed, of specialized diving equipment. All cleaning performed will be carefully logged including type of trash and location, in order to correlate information with local demographics for research purposes. Trash contamination removed will be properly disposed of to minimize environmental impacts.
Marine Restoration Fund Inc. will use the research performed to educate the population on the impacts of pollution on marine ecosystems and what actions they can take to minimize their impacts on it.
During regular cleanups of reefs, trained volunteers will look for signs of reef diseases in order to log it and report it to local marine research institutions and other organizations, including global databases that focus on the health of marine reefs.
-Ensuring that the organization's activities are in line with it's mission.
-Leading decision making efforts.
-Presiding over board meetings.
-Operational oversight.
-Compliance with bylaws oversight.
2019 Florida, U.S.A.
Reviewed thousands of pages of phone records from AT&T and T-Mobile and synthesized a report of contacts (more than a thousand) between two particular phone numbers. The report generated facilitated evidence to the lawyers and the judge, providing detailed contacts between the two numbers by date , time and form of contact( SMS, voice-call, call-forwarding, etc.). The report corroborated that the two individuals that claim not to know each other had had previous frequent communication.
Macro-data mining services and data management provided to attorneys.
Testified in front of the judge explaining the report, results and the techniques utilized to generate said report.
Mar 2014 - Sep 2018 Florida, U.S.A.
Family Center for Recovery (Psychiatric Hospital)
-Increased medical education affiliations from 2 to over 50 in a year, resulting in an average of 27 volunteer staff managed by me, increasing quality of care, staff-to-patient ratio and savings estimated in over $190,000.
-Designed, implemented and supervised new operational procedures that ensured compliance while increasing quality of care.
-Evaluated viability of strategic approaches, securing new market opportunities and new competitive advantages.
-Developed financial and operational metrics that evaluated effectiveness of care and financial value per acquisition.
-Developed market share analysis and industry analysis providing information to take effective actions to secure competitive advantages, positioning us at the top operationally.
-Updated policies and procedures to ensure state and federal-level compliance with regulatory organs.
Jan 2011 - Oct 2013 Barcelona, Spain
Clat 2010 BCN, S.L. (Mining Industry Trade)
-Increased the number of suppliers and lowered costs by establishing relationships with new suppliers in China, South Africa and Peru.
-Managed cross cultural suppliers to ensure cohesiveness of the supply chain and compliance with local, national and international regulations.
-Developed new quality controls of production and modernized systems and platforms, substantially improving brand quality.
-Managing, forecasting and budgeting inventory.
Oct 2010 – Oct 2013 Barcelona, Spain
Barromex España S.A. (Manufacturing)
-Accounting Management
-Technical and safety sheet translation; as well as other documents
-New image design and development
-Commercial relations support with English speaking providers and clients
"No matter how senior you get in an organization, no matter how well you’re perceived to be doing, your job is never done." - Abigail Johnson